But while these are steps in the right direction, they are not addressing either the root causes or lasting effects of the problem, with the report saying there needs to be a more joined-up and interdisciplinary approach going forward.
Dr Sabine Pahl, Associate Professor (Reader) in Psychology and lead author on the report, said: “The public’s love of the coast is obvious, so it stands to reason that they would play a role in preserving its future. Plastic pollution is a problem for all in society and while there are solutions out there, they must be socially acceptable as well as economically and technically viable. We need to work together across disciplines and sectors to build on the strength of humans to facilitate change.”
The authors of the report have previously collaborated on research which demonstrated that marine litter can undermine the benefits of coastal environments. In this study, they say ocean plastic pollution poses similar challenges to other environmental threats because the symptoms are often considered remote from the largely land-based causes.
This has been linked to a perceived lack of urgency to tackle the problems, but the academics says it should in fact be used as an incentive to encourage people to act. They suggest the public could potentially become motivated if powerful images were carried on everyday products, similar to that already being used on cigarette packaging.
However, they warn that such ‘fear’ appeals cannot be seen as a complete solution and that any successful campaign would need to make people appreciate the problem and that they can play an important part in the solution.